Small batch. Big smoke.
Gone when it's gone.
Hand-blended rubs and seasonings, released once a month in numbered batches.
Next Drop · Friday, December 4
Chi-Town Sammy
Chicago-style Italian beef, made for game day. One jar seasons a 5 lb chuck roast for a crockpot full of tender, savory beef.
8oz Jar · $15.00 · Available through January 10
Get Chi-Town SammyHow the Drop works
Once a month. First Friday.
Join the list
Get on the Drop List for early access.
Get first dibs
List members order 24 hours before anyone else.
Order on Drop Day
72 hours, or until it sells out.
Our story
Made at the smoker, not a factory.
Every Willy B's blend starts at my smoker. I mix each batch by hand, test it on real cooks, and only make as much as I can do right. That's why we drop once a month, and why each special edition carries a batch number. When it's gone, it's gone.
— Willy B, Detroit
The Drop Club
Your jar, reserved.
Reserve your special-edition jar every month, before the list even opens. Makes a pretty great gift, too.